Having good graphic design gives you, as a business, instant credibility, inspires confidence, trustworthiness, and clearly communicates your business to your audience. Not having professional design could have disastrous consequences for your product or brand.
A trained graphic designer has more than just technical skills, something that many business owners don’t realize. Someone with a solid knowledge of graphic design also knows what works for consumers, as well as what doesn’t work. When these factors transfer between one situation and another, a designer knows when to use a rule and when to break it in order to best serve the business and its customers and create a seamless brand or interface.
Graphic designers know how to tie pieces together. Typography, colors, images, and hierarchy are the resources a graphic designer uses to compose a design that clearly communicates information, value, and reasons to care, in a quick, eye-catching manner. Designers use these principles to minimize distracting, less-important elements and highlight the things that are important, allowing viewers to quickly see what they need to know to decide on a purchase.
When businesses don’t take graphic design seriously, they will more than likely go through a design overhaul eventually. However, quality design has longevity. Paying for great graphic design one time is no more expensive than paying for sub-par design multiple times. Not to mention, redesigning an image over and over wastes time and can be detrimental to its brand.
Don’t let your image suffer. Graphic Designers are creative and can get your brand where you want it to be…and remember not just anyone can design.
