Not so long ago live video broadcasting used to only be available to the big wigs. That is no longer the case, nowadays your smartphone or computer can broadcast live and reach anyone who is willing to listen. A great way to reach your existing audience and see growth in your following is through Facebook Live. With Facebook Live, you can give your audience a peek behind the metaphorical curtain, show “how to” demonstrations and so much more. Here are three tips and tricks to help you succeed with your next Facebook Live broadcast.
Promote Yourself
It’s important to let your audience know about your upcoming live video with news feed posts. Garth Brooks wouldn’t tell his fans about a show the day before it’s supposed to happen, he gives them more of a heads up. While you are not Garth Brooks, you should do the same thing and let your fans know when you plan to broadcast live. Just a simple post letting your audience know what day and time you will be going live and what you will be discussing can be very beneficial.
Practice Practice Practice
Hitting the live button and starting to talk with no practice or preparation is a recipe for disaster. It’s best to have a game plan of topics you are wanting to discuss and key points you want to hit. Then practicing what you are going to say several times so that your presentation looks professional and polished. As awkward as it may be, practicing your live presentations in front of a mirror can be extremely helpful in perfecting your live broadcasts.
Be Personable
While it’s last on the list, this may be the most important tip of them all. It’s important to make your views feel involved in the broadcast. Facebook Live lets viewers leave comments on broadcasts and responding to them is crucial. Responding on a personal level is something that is also very important, using first and last names of commenters help everybody feel more involved. Making an honest attempt to interact with every viewer is how you create an engaging broadcast and how you keep viewers coming back for more.
If you have more questions on how to improve your Facebook Live or maybe just how to get started, contact Midwest Marketing today!
