When a new social media platform launches or starts to amass a large following, marketers and businesses alike start evaluating its potential usefulness to their digital marketing strategy.
This case is no different for Nextdoor. To be on Nextdoor, or not to be on Nextdoor, that is the question. So, your experts at Midwest Marketing are here to answer that question for you! However, before we reveal the answer, let’s jump into what makes this platform unique.
Since 2019, Nextdoor’s increased in popularity as a hyper-local social channel. The main draw is its ability to target and reach verified audiences in specific residential areas that aren’t easily found on other popular platforms. In fact, 28% of Nextdoor users don’t visit Facebook or Messenger, 40% don’t visit Instagram, and 45% don’t visit TikTok.
Nextdoor is essentially made up of digital neighborhoods, where users can discover local tips as well as buy and sell items. Sounds like a great platform for local businesses and mom-and-pop shops, right? Well, not to spoil the ending, but we completely agree! If you want more proof, here are some other notable statistics:
Nextdoor also has several powerful targeting capabilities, such as personas, custom audiences, and interest targeting. The persona targeting is especially unique—in addition to age and gender, you can also reach people based on homeownership status and household income. Plus, if you’re a fan of tracking conversions through a pixel, Nextdoor also offers this to determine the number of purchases, leads, and signups your campaign gains.
At the end of the day, there’s nothing more important than your audience having top-of-mind awareness when it comes to your brand. By doing this, your business becomes their first choice when the need arises. One way to accomplish this is by having a presence on the platforms they spend time on.
So, what are you waiting for? Move into the Nextdoor neighborhood and start building real relationships with high-value, high-intent audience members on Nextdoor today! Just be ready to lend a cup of sugar to your community members from time to time.
