At Midwest Marketing, we’re taking “New year, new me” to the next level and are thrilled to announce something that we’ve been cooking up for the last few months: our New Brand Kit!
With 2025 marking 20 years that we’ve been providing innovative marketing solutions to our clients, we thought it would be the perfect opportunity to freshen things up. We like to think of our new brand kit as more than just a visual upgrade – it represents our commitment to staying ahead of the curve and evolving our brand so that it continues to resonate with our audience.
But what exactly is a brand kit, and what does it include? Let’s dive in!
Why Every Business Needs a Brand Kit
Think of a brand kit as your company’s DNA – a unified blueprint that ensures consistency across all platforms and communications. Consistency is crucial for building brand recognition and trust over time, as well as providing a polished, professional look for your business. A brand kit also helps your team create marketing materials more efficiently and effectively.
However, not all brand kits are created equally. Special care should be taken when choosing colors, fonts, and imagery to evoke the right emotions and connect with your audience on a deeper level.
What’s in a Brand Kit?
A well-established brand kit includes the following elements:
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Mission, Vision, and Values
These lay out what your brand is all about. When developing Midwest Marketing’s mission, vision, and values, our team got together for a discussion on what we stand for, and what we think are the most important ideas to communicate to our audience. This was the first step in our rebranding process and set the groundwork for the rest of our brand kit.
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Brand Voice
Brand voice reflects how we communicate to our audience, thus shaping how we are perceived. We felt it was crucial to make sure Midwest Marketing’s brand voice reflects our team’s authenticity and collaborative spirit, while also outlining the things we are not.
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Logo and Variations
You already know that having a logo is a crucial part of your brand’s identity, but making sure you include a variety of versions for different platforms is a must. In addition to a primary logo, you’ll want to include a secondary logo and logo mark in your kit.
Click on our logo mark to check out Midwest Marketing’s different logo variations! >>>
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Brand Colors
Your brand colors should include a curated selection of hues that evoke the right emotions and keep your brand recognizable. By choosing a couple of primary and secondary colors, you’ll be able to keep your marketing materials cohesive while maintaining some variation to keep things fresh.
For Midwest Marketing’s brand colors, we were inspired by the energy that orange hues convey, as well as growth and trust which are associated with greens and blues.
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Brand Typography
Brand kits also need to lay out the fonts that you’ll use in your communications that complement your messaging and tone. In addition to choosing a font, you’ll want to specify styling details such as font weight and alignment.
Metropolis was selected as our branded font because it perfectly reflects our brand’s values of modernity, clarity, and approachability.
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Visual Assets
Next, you’ll choose patterns, graphics, photos, and other design elements that represent your brand to add personality and versatility to your messaging. For us, that meant putting together a collection that is well-balanced, clean, and minimalistic. We also outlined how we want photography to be used, with an emphasis on utilizing team and other branded photos over stock images.
🌟Click Here to See Our Brand Kit in Action!🌟
Need Help Creating Your Brand Kit?
Contact us today to learn more about our branding services or to share your thoughts on our new look. We’re excited to hear from you!
