When it comes to customer experiences, this little girl says it best.
https://www.youtube.com/watch?v=dK_7NAE-rKE
We want more. We want more convenience, engagement, and personalization in 2017.
Convenience
Convenience is a big word this year. Companies have been creating different ways to eliminate the hassle from everyday tasks, such as depositing checks without having to go to the bank, shopping online and making purchases in a matter of seconds, and now, Amazon is creating a checkout-free grocery store. It’s important to stay ahead of the game and create a smooth experience for your customers. It only takes a matter of seconds to write a bad review for a business that took too long changing your oil or cook your breakfast.
Engagement
Companies are realizing that traditional advertising doesn’t work as well as it used to. People see so many ads throughout the day, most of them go in one ear and out the other. By creating engaging ads, you have the opportunity to grab onto their attention for a longer amount of time. Instead of choosing to print the same ad you always use, get creative! Ask questions, create puzzles, and find a unique way to spread your message.
Personalization
Web support is a huge addition to most retail websites. Noticing when shoppers are having difficulties with your site, finding what they are searching for, or are looking for assistance, helps you address your problems and get them fixed. The “Live Chat” function on many sites puts the user at ease knowing that someone real is listening to them and they don’t have to call in to a help hotline and wait for an hour just to speak with someone that can’t help them. Personalized help and assistance makes a huge difference in the overall shopping experience for a customer.
