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Category: Blog

Get Inspired By the 2025 Pantone Color of the Year

  One of the most exciting announcements for those in the creative world is the Pantone Color of the Year. Pantone’s hue selection is about much more than color – it’s a reflection of trends and society shifts. What hue will be inspiring us all this year?   Drumroll please…. 🥁🥁🥁   Mocha Mousse!  … Continue reading Get Inspired By the 2025 Pantone Color of the Year

Level Up Your Holiday Marketing with Meta

Holiday shopping arrives sooner and sooner each year, which is why it’s more important than ever for small, local businesses to map out and implement an optimized holiday sales campaign. To take full advantage of sales opportunities, a digital marketing strategy, especially one that incorporates Meta advertisements, is an absolute must! Learning how to set… Continue reading Level Up Your Holiday Marketing with Meta

Should Your Business Be On Nextdoor?

When a new social media platform launches or starts to amass a large following, marketers and businesses alike start evaluating its potential usefulness to their digital marketing strategy. This case is no different for Nextdoor. To be on Nextdoor, or not to be on Nextdoor, that is the question. So, your experts at Midwest Marketing… Continue reading Should Your Business Be On Nextdoor?

5 Tips for Non-Profit Marketing

Marketing for a non-profit organization, or really any business for that matter, is all about telling your story. Before working on telling that story, make sure you determine your goal(s) or objective. Is it to fundraise a certain dollar amount, bring general awareness to the cause or industry that your nonprofit provides, or is it… Continue reading 5 Tips for Non-Profit Marketing

Meta 101: Facebook Boosts vs. Ads

If you’ve spent any time managing a Facebook Business Page, then you’ve likely come across a few advertising prompts: create ads, boost a post, and visit Ads Manager. While you may be familiar with these options, do you understand what each one means and the specific differences these options offer? If your answer is no,… Continue reading Meta 101: Facebook Boosts vs. Ads

Best Practices for New Employee Onboarding

Employers should never underestimate the importance of a new employee onboarding process. Not only do these processes begin to acclimate employees before their first day of work, but they can also play an integral role in the degree of success those employees experience. It sets the tone for their entire experience with the company. A… Continue reading Best Practices for New Employee Onboarding

Hot or Not? The Latest 2024 Design Types

  In part 1 of our blog series, we discussed the top 10 design types of 2023. Now it’s time to unveil the hot and not-so-hot design trends this year. In the hot category, we have advanced titling, UI/UX animations, complex vector art, product animations, merchandise and swag design, illustrative concept art, animated explainer videos,… Continue reading Hot or Not? The Latest 2024 Design Types

7 Social Media Tips for the Tourism Industry

It’s May in the Black Hills, and you know what that means – tourist season is upon us!   If you handle the marketing for a business that depends on tourism for the bulk of the yearly revenue, you know how important it is to stand out from the rest of the seemingly endless lodging,… Continue reading 7 Social Media Tips for the Tourism Industry

The 2023 Design Types that Remain Relevant

  In 2023, the need for digital designs continued to increase, as more brands grew their online presence. Whether it’s for organic or paid purposes, businesses need creative assets to stand out. So, it’s no surprise that the top 10 most popular designs revolved around branded content on social media and other placements around the… Continue reading The 2023 Design Types that Remain Relevant

16 Engaging Social Media Post Ideas

Maintaining a successful social media account for a business requires a lot of thought and strategy. Making sure that you are posting compelling content that resonates with your audience is crucial for building momentum on any social media platform, from Facebook to TikTok to Pinterest. However, it can sometimes be challenging coming up with fresh… Continue reading 16 Engaging Social Media Post Ideas