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Time to Design – How putting a time crunch hurts and helps a designer

It pays to spend extra time explaining what you’re looking for in graphic design during the earliest parts of the process. This investment of time and effort can pay off tremendously down the road. The more complicated the project the longer it will typically take. If the client is able to clearly communicate their vision… Continue reading Time to Design – How putting a time crunch hurts and helps a designer

This Decade in Marketing – What designers can look forward to in the 2020s

The past decade has seen a paradigm shift across sectors due to the exponential rate of digital-led growth. The world today has embraced technology as an essential part of everyday activities. Data and social media will dictate marketing content. Shortened attention spans will pave the way for snippety visuals as the most successful means of… Continue reading This Decade in Marketing – What designers can look forward to in the 2020s

AI Takeover

When we talk of artificial intelligence (AI), often the first images that play in people’s minds are those of the technology that has run amok and gains sentience. Thereafter determining that humanity is obsolete and proceeds to eliminate our species off the face of the earth. Quite compelling stuff, and according to some top AI… Continue reading AI Takeover

The Hater, the Greater and the Rater

Reviews are a powerful thing. They tell a business how they are doing in the eyes of their consumers; they allow a customer an outlet to rate their experience and they allow a prospective consumer a way to research your business based on others’ experiences. This sounds like a great thing, as I am sure… Continue reading The Hater, the Greater and the Rater

What Show Choir Taught Me About Marketing

Extracurriculars were, for many of us, a significant part of our High School careers. Whether you were part of a sports team, a yearbook committee, or drama club, there are plenty of life lessons learned from the activities in which we have partaken in our youth. Personally, I was a show choir kid. Singing and… Continue reading What Show Choir Taught Me About Marketing

Marketing Tips from The 2010s

The past 10 years have been arguably the strangest decade we have ever seen. We’ve gone from getting our hands on the very first iPad to playing with fidget spinners, experiencing a solar eclipse, and even watching Garth Brooks return to music. The world of marketing has seen a monumental shift in the way people/businesses… Continue reading Marketing Tips from The 2010s

Stick With It – How Persistence in Advertising Pays Off

When I was a boy my family had horses and we would ride these mighty steeds every single weekend that the weather permitted us to. The idea was to get our horses in shape before we took them on a two week long trip to the mountains. Depending on the year we would go to… Continue reading Stick With It – How Persistence in Advertising Pays Off

Zero to Hero

First is the worst, second is the best, third is the one with the hairy chest! This little rhyme has been said on playgrounds across the country for generations and I’m sure will be said for many more to come. However, in the world of SEO, Google says that you don’t want first, second or… Continue reading Zero to Hero

Death, Taxes & Advertising

Benjamin Franklin wrote a letter in 1789 that stated, “in this world, nothing can be said to be certain, except death and taxes.” The quote has become a staple in everyday life and something that most people have said themselves or heard someone else say at some point in time. However, I believe that if… Continue reading Death, Taxes & Advertising

AI: Robots Inside Your Phone

Merriam Webster dictionary defines a robot as a machine that resembles a living creature in being capable to perform complex actions. Now that I have started my subpar best man speech, let’s get into what my grandma refers to as the nitty-gritty. Around this time last year, Google published a blog, much like the one… Continue reading AI: Robots Inside Your Phone

Category: Blog