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Category: Blog

Reflecting on Memorial Day

It’s Friday in the Midwest Marketing office, and we’re all buzzing with long-weekend plans that feel like the official start of summer. Camping, traveling, yard work – everyone is looking forward to enjoying some extended activities of their own. Which means it’s easy to overlook the true meaning of our extra day off. Memorial Day… Continue reading Reflecting on Memorial Day

Social Media Don’ts

With social media marketing being one of the most effective ways to reach customers in present day, we are often told by others how we should manage our social media accounts. While there is so much focus on what you should be doing on social media there are also some things that you should stay… Continue reading Social Media Don’ts

National Tell a Story Day – “The Hunt”

His large well-worn leather boots made only the slightest of sound as the tall, stout man weaned his way through the dark forest. Branches of pine scraped his heavily muscled forearms, but Thorbin, son of Thorfyr gave no notice. His focus was on his prey; or the tracks of his prey to be precise. Eyes… Continue reading National Tell a Story Day – “The Hunt”

Influencer Marketing

Marketing is a world of snappy catch phrases and buzzwords used to catch people’s attention, and lately one of the terms that keeps popping up is, “influencer marketing.” While influencer marketing is trendy right now the concept behind it, is nothing new. It is a spin on an old-school tactic that can be very effective.… Continue reading Influencer Marketing

Not Everyone is a Graphic Designer

If you have a plumbing problem, would you rather: 1) Spend a lot of time watching YouTube videos trying to figure out what they are even talking about. “This gadget thing goes here and connects to this tube looking part….” OR 2) Call your local plumber because he or she knows what those thingamajigs are… Continue reading Not Everyone is a Graphic Designer

Reputation Management: Handling the Harmful Review

We’ve all seen it, the dreaded one-star review. As much as we would like to think that our businesses would never get a bad review, they do happen. We all work hard to make our customers happy and ensure that the time spent with our businesses is as enjoyable as possible. When somebody has not… Continue reading Reputation Management: Handling the Harmful Review

Why You Should Let Experts Handle Your Social Media Marketing

In today’s social media landscape where trends change faster than the weather in the beautiful hills we call home, it can be easy to get lost in which direction is right and which is left. Social media marketing can be confusing, time consuming, and downright stressful at times. Throw that stress on someone else and… Continue reading Why You Should Let Experts Handle Your Social Media Marketing

Big Brand Spotlight – Nike

When people think of those three special words, they typically come up with something like, “I love you” or “Bring me pizza.” Meanwhile the people over at Nike seem to prefer, “Just Do It.” Nike has been on top of the game for quite some time and they don’t seem to be going anywhere. Not… Continue reading Big Brand Spotlight – Nike

Get Tuned In

At any moment you walk into my office, beware I maybe singing or chair dancing, ok well maybe a little of both. #AintNoShame. Music is one of my daily must-haves, well besides coffee duh, I’m a creative! Music can unlock creativity you didn’t know you even had. The right music is key! Why do you… Continue reading Get Tuned In

Marketing to Millennials

There seems to be a constant buzz about millennials, but have you seen the statistics on the millennial generation? It’s time we give them a break, and not just because I am a millennial writing this. 😉 For one, they are the largest demographic in the United States. They grew up with a level of… Continue reading Marketing to Millennials

20 Tips for Twenty Years Marketing Resource Guide