Ins and Outs of Content Marketing

Quality content is the most important part of creating a successful inbound marketing campaign. Content marketing can be presented on many different platforms, including social media, blogs, and e-mail campaigns. Social media is one of the top platforms to share high quality content. Using social media is a great way to connect to consumers by… Continue reading Ins and Outs of Content Marketing

4 Tips to Improve Your YouTube Video

Not everyone is a professional videographer, with access to the equipment necessary to make their videos look great, or the top of the line editing software. Luckily you don’t need the very best video production equipment to make something that’s interesting, engaging, and ultimately entertaining. Don’t get me wrong, all the top of the line… Continue reading 4 Tips to Improve Your YouTube Video

Your online reputation is everything!

Your online reputation is everything! Don’t let a negative conversation or ignored comments ruin it – at Midwest Marketing, we can create a reputation management plan that takes your rep from so-so to superior!

Things that stay the same in Marketing

As marketers, we are constantly trying to keep up-to-date with pop culture, technology, and marketing trends. Some of these trends come and go, while others can hang on for decades. Here are some things that we don’t think will be going anywhere. Strong Relationships Even if you are an online business, you must have a… Continue reading Things that stay the same in Marketing

The AMI Manifesto

As an AMI Accredited Agency…. WE WILL TELL THE TRUTH: In the work we create on behalf of our clients, in all of our business practices and within our agency, we will be transparent, clear and upfront. We will disclose any biases, self-interests or business relationships that might cloud our ability to offer our best… Continue reading The AMI Manifesto

The Unwritten Rules of Facebook Live

Facebook live rolled out in August 2015, but it became available to everyone in April 2016.  It has gained a lot of ground in the last year, but there are some unwritten rules about how to use it. We decided to write them down.   Give good content. Just because a video is live, doesn’t… Continue reading The Unwritten Rules of Facebook Live

The Future of the Customer Experience

When it comes to customer experiences, this little girl says it best. https://www.youtube.com/watch?v=dK_7NAE-rKE We want more. We want more convenience, engagement, and personalization in 2017. Convenience Convenience is a big word this year. Companies have been creating different ways to eliminate the hassle from everyday tasks, such as depositing checks without having to go to… Continue reading The Future of the Customer Experience

Why Advertising Agencies and Adult Drinks Go Hand in Hand

Sometimes you just need to unwind, and give your brain a rest to get the best out of it. Picture if you will…. sitting in a meeting at one of the top advertising agencies, trying to come up with the next best campaign, and everyone at the table sits in silence wracking their noggins trying… Continue reading Why Advertising Agencies and Adult Drinks Go Hand in Hand

How to Rock Your Next Media Interview

The thought of standing in front of a camera or microphone can be scary. Follow these tips to overcome your fears and perform well in your media interview! Focus on the Message It is important to prepare for your interview, but don’t get too caught up in scripting your answers. Instead, choose a handful of… Continue reading How to Rock Your Next Media Interview

Working PROUD at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I… Continue reading Working PROUD at Midwest Marketing