Blog | Midwest Marketing LLC

Google’s Possum Update – 2016

Google’s search algorithm is constantly changing, and their most recent update is called Possum. Most of Possum’s changes took place in the local search results. Here are 3 things you need to know to keep up with the changes. If your business is located just outside of city limits, you may see a shift in… Continue reading Google’s Possum Update – 2016

The Power of Programmatic Ads

Programmatic ads are powerful because they automate online buying processes in real-time. It allows the media buyer to set parameters such as bid price and network and base them off of the audiences’ behavior. It also allows the buyer to adjust the buy on the fly to achieve a more desirable return of investment. This… Continue reading The Power of Programmatic Ads

Connect your Brand with Millennial Moms

That’s right. We are all a bunch of saps. But what makes millennial moms sappier than the rest? Well pass the tissue, because millennial moms make up the greatest lifetime monetary value of any consumer segment in the history of marketing, so your brand better get it in touch with its sensitive side. The ‘Thank… Continue reading Connect your Brand with Millennial Moms

Video Production: Getting the Best out of your Actors

Barring the two groups who are notorious for being quite a challenge to handle (those being children and animals) in my experience working to get the best out of your talent just takes a little common sense and patience. Streamline your video production process by following these tips: Know your Stuff The first thing I… Continue reading Video Production: Getting the Best out of your Actors

Human Resources Marketing

With unemployment declining in many markets, more opportunities available to job seekers, and many employees staying in their positions long term, marketing to potential employees must become more than a newspaper ad or online posting. A strategic human resources marketing plan, a defined target audience, metrics and data are all required for effective recruiting. Marketing… Continue reading Human Resources Marketing

Do Coupons Really Work?

In order to make a coupon work, it needs to have a strong call to action (CTA) and be strategically placed in front of the consumer. Since the consumer has to physically bring the coupon to your storefront in order to redeem the offer, coupons are one of the most traceable marketing platforms. There are… Continue reading Do Coupons Really Work?

Take Me Out To The Ball Game

There is nothing like sitting outside on a warm summer day in the stands of a baseball field while eating a hot dog, sipping a cold drink and rooting for your favorite team. My love for baseball began at a very young age. My dad was one of the Directors of the Stars of Tomorrow… Continue reading Take Me Out To The Ball Game

Outdated Advertising Practices

The following are six outdated advertising practices that you should consider booting from your marketing mix in 2016, if you haven’t already. Phonebook Ads. When was the last time you opened a phonebook? Or even saw a phonebook on someone’s desk or in their kitchen? Looking for a good or service or even just a… Continue reading Outdated Advertising Practices

Why a Graphic Designer is valuable

Having good graphic design gives you, as a business, instant credibility, inspires confidence, trustworthiness, and clearly communicates your business to your audience. Not having professional design could have disastrous consequences for your product or brand. A trained graphic designer has more than just technical skills, something that many business owners don’t realize. Someone with a… Continue reading Why a Graphic Designer is valuable

OUR FAVORITE MOM MOMENTS

Mother’s Day was first celebrated in 1908 as a memorial by Anna Jarvis held for her mother. Mother’s Day is the celebration of one’s mother. The Midwest Marketing team took time to reflect on our incredible moms: GIRLS CAN DO ANYTHING BOYS CAN DO. My mom was the leader of our house. She led her… Continue reading OUR FAVORITE MOM MOMENTS

Category: Blog