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Category: Blog

What Does Branding Actually Look Like?

As I am sipping my coffee, my favorite brands that come to mind (atm) are Starbucks and Krispy Kreme Donuts… and how each of them make me feel…. satisfied. Sorry, back to the subject at hand. The brand is not your logo or the brand name. They exist objectively; people can see it. But the… Continue reading What Does Branding Actually Look Like?

Reputation Management: Don’t Let a Bad Review be the Death of You

Business owners spend good money on advertising, media relations and other promotional materials to increase brand awareness and control conversations surrounding their business. Although these tactics are effective, one of the biggest factors that sway consumers’ opinions are feedback from others. Don’t let a bad review be the death of your business. Here are a… Continue reading Reputation Management: Don’t Let a Bad Review be the Death of You

Consumer Insight Tips

Consumer Insights should be the foundation of your company’s marketing strategy. Many advertising agencies include this as a service to their clients. They create a unique strategy to collect pertinent data before working on a large new campaign or for a yearend consumer review. An online survey is a great way to start initial research.… Continue reading Consumer Insight Tips

Easter Traditions

It’s hard to believe that it’s already March, let alone the week leading up to Easter weekend. Where has the time gone? Here are some of the traditions that our team hold close to them each Easter. Josh – My family doesn’t have much for Easter traditions, just spending the day together. We usually go… Continue reading Easter Traditions

Why Your Business Needs a Jingle (or Not)

Give me a break, give me a break, break me off a piece of that …. You guessed it. Jingles can be more powerful than a logo. They are a strong branding tool that helps generate top of mind awareness. Tag lines can do the same thing, but adding music helps us to remember. That… Continue reading Why Your Business Needs a Jingle (or Not)

The Importance of Social Media Analytics

Social Media has become a major component of digital marketing through 2015 and now will play a big role in 2016. It is now a substantial part of the marketing budget, and continues to grow. With the growth of social media as a marketing category comes the need for analytics. This need is not a… Continue reading The Importance of Social Media Analytics

The Ever-Changing Google

Google is back at it again! They have revised the layout of text ads on desktop so that they will now show above and below the organic listings vs. the right hand side of the page. Many advertisers will be examining what this change means for themselves and clients. Here’s what we currently know: 1.… Continue reading The Ever-Changing Google

It’s A Leap Year!

It’s a Leap Year! I’m sure this is very exciting for all you Leap Day babies out there. I mean you actually get to celebrate your birthday, on your birthday! I’m sure some on you are wondering, what is a leap year and why do we even have a Leap Year? A leap year is… Continue reading It’s A Leap Year!

Proper Ways to Prospect

When it comes to prospecting, there isn’t just one set of rules. It depends on the type of company you are and the type of business you’re prospecting. Below are a few tactics to get you started in the world of sales. • Capitalize on your relationships. Are you a member of a non-profit board… Continue reading Proper Ways to Prospect

Best Ads of Super Bowl 50

There’s nothing like the pressure of competing on Super Bowl Sunday. Of course, the Denver Broncos and Carolina Panthers experienced some. But the guys with the world on their shoulders were the advertising directors of major companies spending nearly $5 million for every 30-second commercial during the CBS telecast. Some of them risking entire advertising… Continue reading Best Ads of Super Bowl 50