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Category: Blog

How to use Instagram to Grow Leads

Instagram is becoming an increasingly popular form of social media marketing. Instagram builds brand trust by creating an image for your store, product or service. Instagram is a cost per thousand (CPM) impressions ad platform that can be lined through your Facebook ads account. Facebook is the parent company of Instagram. This can make your… Continue reading How to use Instagram to Grow Leads

Packaging Brilliance

We’ve all been there, you know where you buy a product based solely on the packaging. The truth is, more and more companies are jumping unto the idea that packaging has a lot to do with customer appeal. Let’s take a look at some of our favorite packing ideas to date! Hanger Tea. Functional and… Continue reading Packaging Brilliance

Black Hills Stock Show Rodeo

2016 Marks the 39th year Rapid City has hosted the Black Hills Stock Show & Rodeo. Who would have thought when the Rushmore Plaza Civic Center opened in 1977, that the Black Hills Stock Show & Rodeo would become one of the premiere events in the tri-state region attracting more than 300,000 customers. The all-time… Continue reading Black Hills Stock Show Rodeo

Video Production: Adobe Video World, A Wealth of Knowledge

I recently had a great opportunity to attend the After Effects side of the Adobe Video World conference in sunny San Jose, California (which I thought would be warmer). It was a great learning experience that taught me many useful tidbits of knowledge that can be used in the video production department at Midwest Marketing.… Continue reading Video Production: Adobe Video World, A Wealth of Knowledge

Sell an Experience, Not a Product

The ultimate goal of marketing is affecting the way your customers feel. Customers are buying the experiences they get from the products and services they purchase. Long gone are the days of our customers simply buying products and services based on price or on the product or service alone. Why else would millions of people… Continue reading Sell an Experience, Not a Product

3 Reasons Google+ Failed

With all of the social media platforms, you have to be 100% prepared when you decide to create a new network. The competition is well grounded and fierce, even when you’re Google. Google learned quickly it wasn’t set apart enough from Facebook to be successful. Here is a quick highlight to the fall of Google+:… Continue reading 3 Reasons Google+ Failed

MOBILE MARKET DOMINATION

Is your business ready for the mobile revolution? If not, it’s time to create a mobile strategy that will help your business get noticed online. Mobile marketing is a huge trend for 2015 and brands need to make sure their mobile strategy is prepared for mobile users. By 2017, it’s predicted there will be 10… Continue reading MOBILE MARKET DOMINATION

IT’S A WIN-WIN. REALLY!

Media and Sales representatives are not trying to annoy you as much as possible before you finally give in. They want to match up their products in a way that will help your company succeed. The world changes quickly. Very quickly! You now send more emails in a day than you could ever possibly make… Continue reading IT’S A WIN-WIN. REALLY!

Marketing 101: 5 Lessons from the Father of Advertising

Ah, dear old dad. Our earliest advocates, our partners in crime, our sources of seasoned wisdom. With Father’s Day this Sunday, June 16th, we’re taking time to recognize a day of gift-giving, gratitude, and the men who have shaped us into the people we’ve become. For many of us, dad is still a sounding board… Continue reading Marketing 101: 5 Lessons from the Father of Advertising