Blog | Midwest Marketing LLC

A Day In The Life of an Owner of a Marketing Agency

As the owner of Midwest Marketing for almost twenty years, days have been long, days have been short, and days (and nights) have always been busy. Read on for more on what the typical day looks like for me, Dawn, the owner of one of the top marketing agencies in the Black Hills. (Extremely) Early… Continue reading A Day In The Life of an Owner of a Marketing Agency

Improve Your Website’s SEO with Google Lighthouse

As you probably know, one of Midwest Marketing’s specialties is being able to optimize and improve websites so they are at their peak performance. We do that through thorough website audits, search engine optimization (SEO) tactics, and web design updates. However, there is a way that you can find out what’s going on with your… Continue reading Improve Your Website’s SEO with Google Lighthouse

4 Marketing Tips to Better Connect with Your Target Audience

Customers are crucial for every business. But how well do you know yours? What is their daily media routine, what is their favorite TV show, music platform, news website, sports team, etc? If you are like most businesses, your customers are segmented, they have different routines and they most likely have different media habits than… Continue reading 4 Marketing Tips to Better Connect with Your Target Audience

Why Every Small Business Needs A Marketing Plan

Opening a small business and not marketing it is like trying to swim without water. Marketing is essential to the success of any business, large or small. And now more than ever, you need to relook at your marketing in this time of crisis and confusion. The year 2020 upset the apple cart and once… Continue reading Why Every Small Business Needs A Marketing Plan

Treat Your Marketing Like The Ultimate Fixer Upper

It’s no secret that the housing marketing in the Black Hills is crazy right now. With prices being driven up from out-of-state buyers, many locals are opting instead for lower priced fixer uppers that they can show some tender loving care. Many are excited about the thought of having a place that they can customize… Continue reading Treat Your Marketing Like The Ultimate Fixer Upper

Discovering Midwest Marketing’s Creative Types

It’s no secret that we have a diverse staff at Midwest Marketing. However, every role within Midwest, from our graphic designers to our digital strategists to our Vice President of Client Services, requires a certain level of creativity. Recently, everyone in the office took a test by Adobe Create on discovering creativity types (try it,… Continue reading Discovering Midwest Marketing’s Creative Types

5 Ways to Use Interactivity to Enhance Your Content Marketing

What is Interactive Content? Interactive content allows the viewer to actively participate in the message that you are sending, from answering questions in a quiz to testing products virtually. While there are many kinds of interactive content, we have included examples that can be easily incorporated into any marketing strategy without breaking your budget. Educate… Continue reading 5 Ways to Use Interactivity to Enhance Your Content Marketing

Why You Should Use a Marketing Agency for Media Strategy

First and foremost, a marketing agency is not a vendor, they are your strategic partner. An agency not only works on marketing but serves as a business advisor and advocator. Most importantly, they are your marketing expert. Just like you hire a plumber because they have all the knowledge, training, tools and supplies to fix your… Continue reading Why You Should Use a Marketing Agency for Media Strategy

How Do You Hire When It Seems No One Wants to Work?

With “Now Hiring” signs popping up on every corner, filling the open positions within your company can seem like a daunting task. When you add in the fact that it can take up to 52 days to fill a position and cost over $7,600, the hiring process can seem like a downright nightmare. However, recruiting… Continue reading How Do You Hire When It Seems No One Wants to Work?

Inspire Your Customers with Color

It’s no secret that different colors evoke different emotions, but are you correctly utilizing color in your ad campaigns? If not, you may be missing a crucial opportunity to connect with your customer and compel them to take action. Color subconsciously affects our moods, which in turn affects the actions that we take. In order… Continue reading Inspire Your Customers with Color

Category: Blog