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Category: Uncategorized

6 Ways to Combine Traditional and Digital Marketing

These days, it seems like people do everything online, from shopping for shoes and ordering their favorite food to furthering their education and looking for jobs. With Internet traffic reaching higher and higher levels every year, it makes sense why many brands have moved more of their marketing dollars into digital marketing strategies. However, traditional… Continue reading 6 Ways to Combine Traditional and Digital Marketing

New Beginnings @ at Midwest Marketing: Mara

      Joining the team at Midwest Marketing makes me feel like I’ve returned to my roots. Over a decade ago, my love for language and literature helped me complete my English degree at Black Hills State University. In return, that allowed me to fulfill my dream of teaching English in Japan. I wasn’t… Continue reading New Beginnings @ at Midwest Marketing: Mara

The Ultimate Guide to Crafting an Effective Brand Strategy

Successful brand strategies are much like that fashionista friend that seems to be a part of every social circle: they stand out from the rest, they are easily recognizable, and they are hard to forget. The process of creating a great brand strategy is also much like your stylish friend choosing their outfit each morning… Continue reading The Ultimate Guide to Crafting an Effective Brand Strategy

Tips for Getting the Most Out of Your Holiday Marketing

If you’re like us, you roll your eyes and make a snide comment when you start to see holiday decorations creeping onto store shelves unseasonably early. Summer’s not even over yet, can’t we enjoy the last weeks of warmth before thinking of the cold, snowy holiday season?! However, if you run a business, getting a… Continue reading Tips for Getting the Most Out of Your Holiday Marketing

How To Write Successful Blogs

In the marketing world, “Content is king” is an often-heard adage, but we’d like to propose a revised version – “Strategic content is king”. If you’re simply creating content and throwing it out into the world with no plan, you are wasting your time and money. This goes for your blogging strategy. While adding a… Continue reading How To Write Successful Blogs

How To Respond to Negative Reviews

Picture this – You’re sitting down with a fresh cup of coffee to complete your daily task of checking your company’s Google reviews. You’re excited to see all the great things that are being said about your brand, readying your fingers for their “thank you” replies, when you log in and see it. Every digital… Continue reading How To Respond to Negative Reviews

Google Marketing Live 2023 Recap

Two letters can pretty much sum up Google Marketing Live 2023: AI. Almost every new offering included in Google’s annual online event incorporated the use of AI in some way, driving home how much the technology has already become a cornerstone in the world of digital marketing. New ad formats and important changes to Google… Continue reading Google Marketing Live 2023 Recap

7 Easy, Low-Cost Ways to Improve Your Marketing Strategy

Think that a limited budget means ineffective marketing? Think again! If you’re a small business owner, or anyone trying to build a customer base without a lot of money, we have some great news for you – you can make an impact at little (or no) cost. Sometimes all it takes is a little ingenuity… Continue reading 7 Easy, Low-Cost Ways to Improve Your Marketing Strategy

8 Do’s and Don’ts of Social Media Marketing

If you’re like an estimated 4.89 billion people in this world, you browse social media to stay in touch with family and friends, keep current with the news and local happenings, and follow your favorite celebrities and brands. Since social media is so widely used in today’s world, it may seem like a no brainer… Continue reading 8 Do’s and Don’ts of Social Media Marketing

Digital Dive: 3 Digital Marketing Updates

Just when you finally start to understand social media and digital marketing, you see a notification that a digital marketing update was released. After reading the news, you might feel confused and frustrated; but have no fear, for Midwest Marketing is here! We’ll take you through some digital marketing updates from our latest findings that… Continue reading Digital Dive: 3 Digital Marketing Updates