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Building Blocks of a Brand Kit: A Peek Behind Midwest Marketing’s Rebranding

  At Midwest Marketing, we’re taking “New year, new me” to the next level and are thrilled to announce something that we’ve been cooking up for the last few months: our New Brand Kit! With 2025 marking 20 years that we’ve been providing innovative marketing solutions to our clients, we thought it would be the… Continue reading Building Blocks of a Brand Kit: A Peek Behind Midwest Marketing’s Rebranding

Understanding Different Customer Mindsets

Any experienced marketer knows that connecting with your target audience at key moments is crucial for converting them into customers. With the holiday season approaching, this connection is even more critical, as retailers everywhere fight for their share of their customers’ gift buying budget. To help you reach your holiday sales goals, Midwest Marketing has… Continue reading Understanding Different Customer Mindsets

Why You Should Hire a Marketing Expert

  In today’s fast-paced business world, keeping up with the most effective marketing strategies can be challenging. From rapid technological advancements to shifting consumer behaviors, the need for a dedicated marketing professional has never been greater.     There are many reasons a marketing expert can benefit your business, big or small!     1.… Continue reading Why You Should Hire a Marketing Expert

The Ultimate Guide to Google My Business

If you want to boost your online visibility, setting up a Google My Business (GMB) listing should be a key component of your marketing strategy. Not only does your GMB listing provide potential customers with critical business information such as hours, website, and phone number on Google Search and Maps, but it also benefits your… Continue reading The Ultimate Guide to Google My Business

Meta Tags 101

You may have heard about how meta tags are an important part of a search engine optimization (SEO) strategy, but what are they exactly? Our SEO experts are here to answer that question and more to set your website on the path of success! What Are Meta Tags? Simply put, meta tags are pieces of… Continue reading Meta Tags 101

Does Direct Mail Still Work?

In the ever-evolving world of advertising, the rise of digital marketing has led many to question the effectiveness of traditional methods like direct mail. However, despite the shift towards digital, direct mail remains a powerful tool for marketers. In fact, here are 10 reasons why direct mail still works!   Memorable and Tangible: Unlike digital… Continue reading Does Direct Mail Still Work?

The Power Pair Changing the Marketing Game

From Julius Caesar and Cleopatra to Beyoncé and Jay-Z, there have been pairs throughout history that have used their synergistic powers to impact the world and influence trends. During the recent 2024 Google Marketing Live event, a new “Power Pair” was introduced – Performance Max and Search. By running both ad campaign types together as… Continue reading The Power Pair Changing the Marketing Game

The Importance of Chatbots

Are you looking for an easy, cost-effective way to connect with your customers and streamline operations? If so, you might want to listen up, because we’re going to share a game-changer that will allow you to enhance your customer experience for virtually free. We’re talking about chatbots, AI-powered virtual assistants that are revolutionizing the way… Continue reading The Importance of Chatbots

Why Marketing Agencies are Essential for Small Businesses

Small business owners often juggle many roles, from managing operations to customer service. However, many also try to fill the shoes of a marketing director as well, often with mixed results at best. That’s where a marketing agency steps in and takes the reins so that you can concentrate on what matters most – running… Continue reading Why Marketing Agencies are Essential for Small Businesses

10 Graphic Design Mistakes to Avoid

Graphic design is a powerful tool that can enhance communication, elevate brands, and captivate audiences. However, not knowing how to effectively design your marketing materials, especially if you’re a small business doing it on your own, can work against you big time. That’s why we’ve put together the top ten graphic design dos and don’ts… Continue reading 10 Graphic Design Mistakes to Avoid