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Category: Uncategorized

Get More Visitors with These 7 Destination Marketing Tips

Summer is right around the corner, and you know what that means – millions of visitors pouring into the Black Hills, ready to take in the best of our region’s lodging, dining, shopping, and entertainment. Is your hotel, restaurant, store, or attraction poised to attract the eyes of these vacationers, or are you destined to… Continue reading Get More Visitors with These 7 Destination Marketing Tips

Your Essential Guide to Amazon Ads

Boost your brand’s visibility, reach over 200 million monthly shoppers, and boost sales with Amazon Ads! With Amazon Ads, you can reach real people that are browsing and researching everyday purchases through multiple devices with customized ads that tell your story. Amazon ads allow you to leverage exclusive data to run ads on Amazon desktop… Continue reading Your Essential Guide to Amazon Ads

Spring Clean Your Digital Marketing

Spring is right around the corner, making it the perfect time to freshen up your digital marketing tactics and breathe new life into your campaigns! Follow our spring-cleaning checklist to get on top of your marketing efforts and stay ahead of the competition. Review your current digital marketing strategy. First things first – take a… Continue reading Spring Clean Your Digital Marketing

Why You Need Google Local Services Ads

Do you want more high-quality leads for your service-based local business? Google Local Services ads may be just the solution you’re looking for. As your trusted Black Hills digital marketing professionals, we’re here to break down what Local Services ads are and how they can benefit you. Continue reading to learn more about Google’s exciting… Continue reading Why You Need Google Local Services Ads

6 Signs It’s Time to Update Your Website

In today’s world, your website serves as your business’s 24/7 storefront. Ideally, it will always be there to meet the needs of your customers, even at 2am when they’re surfing the web in their underwear, credit card in hand. Your website should answer all the questions your customers have and lead them through the buying… Continue reading 6 Signs It’s Time to Update Your Website

8 Great 2023 Trends for Shopping

Shopping, much like 2023 trends, is a top concern for consumers and brands alike, albeit for different reasons. From meal planning to treating yourself to luxury goods and services, we all shop ‘til we drop. With so much to do and so little time, people are looking for ways to make their lives easier; and… Continue reading 8 Great 2023 Trends for Shopping

What Is Google Analytics 4 (GA4)?

If you currently use Google Analytics to track your website performance, you might have heard talk about the introduction of Google Analytics 4 (GA4) and the eventual termination of Universal Analytics. But what exactly does that mean for your business, and will you still be able to access the data you need to make informed… Continue reading What Is Google Analytics 4 (GA4)?

New Beginnings at Midwest Marketing

“Change can be scary, but you know what’s scarier? Allowing fear to stop you from growing, evolving, and progressing.” -Mandy Hale  Many who know me personally will say I took a huge risk with a career change after seeking and accepting my new position as the Senior Graphic Designer at Midwest Marketing. At the time,… Continue reading New Beginnings at Midwest Marketing

2 Things You Should Know This Week

Stay current on the latest marketing news by reading up on a couple recent stories! TikTok & National Park Reviews It’s good to stay in the loop. Even though trying to stay in the loop nowadays can be exhausting with everything going on in the world. So for this week’s blog, we decided we’d compile… Continue reading 2 Things You Should Know This Week

How the Heck Do You Track That?!

“How can I tell if what you’re doing is really working?” This is a sentence that every marketer has heard in the past, will hear in the future, and never wants to hear again. While our ability to track the effectiveness of marketing campaigns, especially digital campaigns, has increased tremendously over the past ten years,… Continue reading How the Heck Do You Track That?!