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What Is Google Analytics 4 (GA4)?

If you currently use Google Analytics to track your website performance, you might have heard talk about the introduction of Google Analytics 4 (GA4) and the eventual termination of Universal Analytics. But what exactly does that mean for your business, and will you still be able to access the data you need to make informed… Continue reading What Is Google Analytics 4 (GA4)?

New Beginnings at Midwest Marketing

“Change can be scary, but you know what’s scarier? Allowing fear to stop you from growing, evolving, and progressing.” -Mandy Hale Many who know me personally will say I took a huge risk with a career change after seeking and accepting my new position as the Senior Graphic Designer at Midwest Marketing. At the time,… Continue reading New Beginnings at Midwest Marketing

2 Things You Should Know This Week

Stay current on the latest marketing news by reading up on a couple recent stories! TikTok & National Park Reviews It’s good to stay in the loop. Even though trying to stay in the loop nowadays can be exhausting with everything going on in the world. So for this week’s blog, we decided we’d compile… Continue reading 2 Things You Should Know This Week

How the Heck Do You Track That?!

“How can I tell if what you’re doing is really working?” This is a sentence that every marketer has heard in the past, will hear in the future, and never wants to hear again. While our ability to track the effectiveness of marketing campaigns, especially digital campaigns, has increased tremendously over the past ten years,… Continue reading How the Heck Do You Track That?!

Failure & Unanswered Wishes

The word failure falls into the category of English nouns that roll off a person’s tongue and smack the recipient directly in the face. It’s not a word anybody associates with a good time or a happy-go-lucky scenario. Failure means you’ve lost, you’ve done something wrong, you didn’t achieve your goals… you’ve been defeated. Failure… Continue reading Failure & Unanswered Wishes

The Halfway Mark – Music Report

Read the full White Paper here.

The Great Billboard Debate

As you drive west along Interstate 90 towards the beautiful Black Hills that we here at Midwest Marketing call home, you see a wide variety of billboards. A majority of those boards are telling you to stop at this place called Wall Drug. Wall Drug located in Wall, South Dakota has arguably one of the… Continue reading The Great Billboard Debate

Content Marketing: Beefing Up Your Blogs

In a world where customer interactions are always at our fingertips in the form of Facebook, Twitter, and other social media platforms, it’s easy to wonder where blogging fits into the equation. While many people consider blogging a phase that their middle school cousin went through (no Shannon, I’m not going to read it, ever),… Continue reading Content Marketing: Beefing Up Your Blogs

Hi Mom…

Hey Mom, you’re kickass. Kickass is typically not a word used to describe most moms, it’s always sweet, caring or nurturing but when it comes down to it my mom is kickass and I bet yours is too. Recently, I was at an event and in a small group discussion, a lady was talking about… Continue reading Hi Mom…

The Name Game

As I grow old, my time for sitting in quiet contemplation with my thoughts seems to run into the hustle and bustle of everyday life. Although, when I do get these moments, they are all the more glorious. My thinking consists of a wide variety of topics from current political happenings to if you looked… Continue reading The Name Game

Category: Uncategorized