The word failure falls into the category of English nouns that roll off a person’s tongue and smack the recipient directly in the face. It’s not a word anybody associates with a good time or a happy-go-lucky scenario. Failure means you’ve lost, you’ve done something wrong, you didn’t achieve your goals… you’ve been defeated. Failure… Continue reading Failure & Unanswered Wishes
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As you drive west along Interstate 90 towards the beautiful Black Hills that we here at Midwest Marketing call home, you see a wide variety of billboards. A majority of those boards are telling you to stop at this place called Wall Drug. Wall Drug located in Wall, South Dakota has arguably one of the… Continue reading The Great Billboard Debate
In a world where customer interactions are always at our fingertips in the form of Facebook, Twitter, and other social media platforms, it’s easy to wonder where blogging fits into the equation. While many people consider blogging a phase that their middle school cousin went through (no Shannon, I’m not going to read it, ever),… Continue reading Content Marketing: Beefing Up Your Blogs
Hey Mom, you’re kickass. Kickass is typically not a word used to describe most moms, it’s always sweet, caring or nurturing but when it comes down to it my mom is kickass and I bet yours is too. Recently, I was at an event and in a small group discussion, a lady was talking about… Continue reading Hi Mom…
As I grow old, my time for sitting in quiet contemplation with my thoughts seems to run into the hustle and bustle of everyday life. Although, when I do get these moments, they are all the more glorious. My thinking consists of a wide variety of topics from current political happenings to if you looked… Continue reading The Name Game
I am somewhat of an oddball when it comes to taste in coffee, due to the fact that I think it’s disgusting! I’ll take an ice cold Mountain Dew in the morning over a Triple, Venti, Half Sweet, Non-Fat, Caramel Macchiato (yes, that’s actually a real thing) any day of the week. Still, for some… Continue reading Big Brand Spotlight (Starbucks)
We’ve all heard it a thousand or more times, “marketing is a marathon, not a sprint.” Well, I would have to disagree slightly with that statement. I would say that marketing is more like the Iditarod. For those of you who know what the Iditarod is, you should stop by our office and introduce yourself… Continue reading The Marketing Iditarod?
“That the situation is hopeless should not prevent us from doing our best.” – Aldo Leopold. For many people who self-identify as introverts, often times marketing can seem like a hopeless situation. Constantly having to put yourself out there with cold calls, television advertisements, and social events can be exhausting for the increasingly popular introvert. Although… Continue reading An Introvert’s Guide to Marketing
Last summer I got an internship opportunity with a marketing firm in Rapid City, SD by the name of Midwest Marketing. Being from the flatland dairy farmed plains of Minnesota, I was fairly excited to spend time in the granite filled hills that before were merely a vacation destination for my family and I. After… Continue reading Sunsets, Pine Trees and Fishing Line
