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I am somewhat of an oddball when it comes to taste in coffee, due to the fact that I think it’s disgusting! I’ll take an ice cold Mountain Dew in the morning over a Triple, Venti, Half Sweet, Non-Fat, Caramel Macchiato (yes, that’s actually a real thing) any day of the week. Still, for some… Continue reading Big Brand Spotlight (Starbucks)

We’ve all heard it a thousand or more times, “marketing is a marathon, not a sprint.” Well, I would have to disagree slightly with that statement. I would say that marketing is more like the Iditarod. For those of you who know what the Iditarod is, you should stop by our office and introduce yourself… Continue reading The Marketing Iditarod?

Last summer I got an internship opportunity with a marketing firm in Rapid City, SD by the name of Midwest Marketing. Being from the flatland dairy farmed plains of Minnesota, I was fairly excited to spend time in the granite filled hills that before were merely a vacation destination for my family and I. After… Continue reading Sunsets, Pine Trees and Fishing Line

Hi! My name is Rachel Johnson and I’m the new kid on the block here at Midwest Marketing. I started the first 18 years of my life in an average, Nebraska town called Papillion. I shared a house with my two parents, my two older brothers and my younger sister.  After high school, I decided… Continue reading The New Kid on the Block

“It’s the Great Pumpkin, Charlie Brown!” Arguably, the most iconic Halloween movie of all-time, the Peanuts gang cemented a place in Halloween history with the 1966 TV special. With lots of “good griefs” and “you blockheads” the TV special won over the hearts of both people young and old. Of course, with every children’s cinematic… Continue reading What the Great Pumpkin Can Teach Us About Business

The car came to a stop in the driveway. It has been an exceptionally long day and everyone on board was tired. We had left early in the morning for a trip to Steele, North Dakota, planning to meet up with a friend. As I unbuckled my seat belt, I glanced at the odometer to… Continue reading National Puppy Day – Maverick

Not very many things are more magical than the holidays through a child’s eyes. They are filled with sweet treats, family, Santa Claus, reindeer, happiness and holiday wishes of gifts coming true. In honor of the holidays, the staff at Midwest Marketing shared their favorite childhood Christmas memories and traditions. We hope you enjoy and… Continue reading Favorite Christmas Memories