Your friend (who is a radio rep) offers to place all your radio and print buys for your business, and the television rep you like most wants to sell you television and place your digital marketing. Sounds great. You are a business owner, not a media specialist, so their help will definitely be good, right?… Continue reading Why Hire a Media Buyer?
Who doesn’t love a little appreciation now and then?! A little love can go a long way with your customers and can cost you as little as $0. Here are some easy, and often free, ways to thank your customers: Handwritten Thank You Note. Take a few minutes out of your busy day to hand… Continue reading 10 Ways To Thank Your Customers
First of all, what is Ad Blocking? Ad Blocking is any program that removes ads from a user’s view. Examples include users opting to install software/hardware to eliminate ads from showing on their webpages, and recording shows with TiVo so they can fast-forward through all the commercials. What this means for marketing is that although… Continue reading Ad Blocking: Love It, Don’t Fear It
Google, Google, Google…. It’s nearly impossible to keep updated with Google’s changes in search algorithms. They literally make changes hundreds of times each year. Most of these changes are minor and don’t affect our business, but every so often they smack us in the face with a huge game-changer. Although this is a pain for… Continue reading The Ever-Changing Google
Wow summer is already over. My to do list just kept getting longer as the days went by faster. I had so many things that I wanted to get done but didn’t. My thought is, Life is short, enjoy yourself while you can! My list will still be there tomorrow. My wife and I spent… Continue reading Todd’s Summer Wrap-Up
When we talk about logos, we think of companies such as Nike, Apple, Coca-Cola, and McDonalds. All have iconic logo designs that are recognized all over the world. The consumers are the ones that have made these products relevant because of their brand loyalty. No pressure, but logos make or break a brand and are… Continue reading Top 5 Logo Designs, No Beans About It!
In this digital age, it is easy to forget that once upon a time we had to actually have a physical print of our most valued art and present it nicely in a large expensive leather portfolio for any job interview; keeping only your best pieces within fingers reach. Now, everyone can just click through… Continue reading Want to make your graphic design portfolio shine?
Every day audiences unconsciously form opinions about the brands to which they are exposed, having absorbed ideas and messages, which have been subtly communicated to them. This can be done successfully through a combination of typography, style, format and imagery, placed in the correct locations to guide and influence audience perception. Audience is king. You… Continue reading Graphic Design for a Particular Target Audience
