Ad Blocking: Love It, Don’t Fear It

First of all, what is Ad Blocking?  Ad Blocking is any program that removes ads from a user’s view. Examples include users opting to install software/hardware to eliminate ads from showing on their webpages, and recording shows with TiVo so they can fast-forward through all the commercials. What this means for marketing is that although… Continue reading Ad Blocking: Love It, Don’t Fear It