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Tag: Advertising

6 Tips to Keep Yourself Organized

I am that personality type that far too often, “flies by the seat of her pants.” It’s not a trait I’d advise. Even though it leaves room for spontaneous adventure, it can be super dysfunctional at times. So if you are like me tips on how to stay organized are always appreciated. 1. Know Your… Continue reading 6 Tips to Keep Yourself Organized

Things that stay the same in Marketing

As marketers, we are constantly trying to keep up-to-date with pop culture, technology, and marketing trends. Some of these trends come and go, while others can hang on for decades. Here are some things that we don’t think will be going anywhere. Strong Relationships Even if you are an online business, you must have a… Continue reading Things that stay the same in Marketing

The Next Mobile Marketing Platform: Your Car

We are getting closer and closer to driving fully autonomous cars. Not only will this make a huge difference in passenger safety, but what happens when you don’t have to pay attention to the road? Our entire culture will change when your focus can be elsewhere. The average commute in America is 25 minutes. Multiply… Continue reading The Next Mobile Marketing Platform: Your Car

The Power of Programmatic Ads

Programmatic ads are powerful because they automate online buying processes in real-time. It allows the media buyer to set parameters such as bid price and network and base them off of the audiences’ behavior.  It also allows the buyer to adjust the buy on the fly to achieve a more desirable return of investment. This… Continue reading The Power of Programmatic Ads

Consumer Insight Tips

Consumer Insights should be the foundation of your company’s marketing strategy. Many advertising agencies include this as a service to their clients. They create a unique strategy to collect pertinent data before working on a large new campaign or for a yearend consumer review. An online survey is a great way to start initial research.… Continue reading Consumer Insight Tips

Why Your Business Needs a Jingle (or Not)

Give me a break, give me a break, break me off a piece of that …. You guessed it. Jingles can be more powerful than a logo. They are a strong branding tool that helps generate top of mind awareness. Tag lines can do the same thing, but adding music helps us to remember. That… Continue reading Why Your Business Needs a Jingle (or Not)

The Importance of Social Media Analytics

Social Media has become a major component of digital marketing through 2015 and now will play a big role in 2016. It is now a substantial part of the marketing budget, and continues to grow. With the growth of social media as a marketing category comes the need for analytics. This need is not a… Continue reading The Importance of Social Media Analytics

The Ever-Changing Google

Google is back at it again! They have revised the layout of text ads on desktop so that they will now show above and below the organic listings vs. the right hand side of the page. Many advertisers will be examining what this change means for themselves and clients. Here’s what we currently know: 1.… Continue reading The Ever-Changing Google

Proper Ways to Prospect

When it comes to prospecting, there isn’t just one set of rules. It depends on the type of company you are and the type of business you’re prospecting. Below are a few tactics to get you started in the world of sales. • Capitalize on your relationships. Are you a member of a non-profit board… Continue reading Proper Ways to Prospect

Best Ads of Super Bowl 50

There’s nothing like the pressure of competing on Super Bowl Sunday. Of course, the Denver Broncos and Carolina Panthers experienced some. But the guys with the world on their shoulders were the advertising directors of major companies spending nearly $5 million for every 30-second commercial during the CBS telecast. Some of them risking entire advertising… Continue reading Best Ads of Super Bowl 50