content marketing | Midwest Marketing LLC

Complete Guide to Conducting a Content Marketing Audit

How much thought have you given to your content marketing strategy? If you’re like many marketers out there, maybe not as much as you should. Content marketing can be a highly effective way to promote your services and provide engaging material to keep your audience interested, and it can be used throughout the sales funnel,… Continue reading Complete Guide to Conducting a Content Marketing Audit

How To Write Successful Blogs

In the marketing world, “Content is king” is an often-heard adage, but we’d like to propose a revised version – “Strategic content is king”. If you’re simply creating content and throwing it out into the world with no plan, you are wasting your time and money. This goes for your blogging strategy. While adding a… Continue reading How To Write Successful Blogs

Explore 4 Growing Digital Marketing Channels

It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels! 1. Connected TV (CTV) “CTV remains this… Continue reading Explore 4 Growing Digital Marketing Channels

3 Secrets to Effective Content Marketing

Still hanging onto that content marketing strategy from 2019? Time for a change! In “normal” times, content strategies should be changed up annually in order to adapt to constant changes that affect target audiences, but since the pandemic, ensuring you stay ahead of the game is even more important. If you’re unsure of how to… Continue reading 3 Secrets to Effective Content Marketing

5 Ways to Use Interactivity to Enhance Your Content Marketing

What is Interactive Content? Interactive content allows the viewer to actively participate in the message that you are sending, from answering questions in a quiz to testing products virtually. While there are many kinds of interactive content, we have included examples that can be easily incorporated into any marketing strategy without breaking your budget. Educate… Continue reading 5 Ways to Use Interactivity to Enhance Your Content Marketing

Good Content Matters (But Context Matters Even More)

Take a moment and think about the last time you opened an email from a business that you frequent. Before you opened it, you probably saw that the subject line contained something of interest to you, whether it was a promotion or an informative article. Either way, there was a promise of value, and it… Continue reading Good Content Matters (But Context Matters Even More)

How to Write a Good Blog

As we’ve said on this site before, a blog is much more than a childish thing that your teenage niece does to pass the time. A blog is one of the most useful content marketing tools at your disposal to drive traffic to your website and boost your SEO performance. However, for a blog to… Continue reading How to Write a Good Blog

Content Marketing: Beefing Up Your Blogs

In a world where customer interactions are always at our fingertips in the form of Facebook, Twitter, and other social media platforms, it’s easy to wonder where blogging fits into the equation. While many people consider blogging a phase that their middle school cousin went through (no Shannon, I’m not going to read it, ever),… Continue reading Content Marketing: Beefing Up Your Blogs

Hunting Buddy

As a kid I enjoyed to hunt and fish with my dad and brothers. As we got older we did less hunting and more fishing. Eventually I completely stopped hunting but always had the childhood memories. About 16 years ago a long time friend moved back to South Dakota. He got hooked on duck and… Continue reading Hunting Buddy

Tag: content marketing