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Tag: digital marketing

The Importance of Chatbots

Are you looking for an easy, cost-effective way to connect with your customers and streamline operations? If so, you might want to listen up, because we’re going to share a game-changer that will allow you to enhance your customer experience for virtually free. We’re talking about chatbots, AI-powered virtual assistants that are revolutionizing the way… Continue reading The Importance of Chatbots

How to Use Data to Improve Your Marketing Strategy

In the fast-paced world of marketing, staying ahead of the competition requires more than just creativity and intuition. It demands a data-driven approach that can uncover valuable insights, enhance targeting precision, and optimize campaign performance. The digital marketing gurus at Midwest Marketing are here to share the impact of using data to improve your marketing… Continue reading How to Use Data to Improve Your Marketing Strategy

Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

In an age dominated by digital interactions, building a strong online presence is crucial for many businesses. Whether you’re a large or small business looking to build your brand, a steady online presence can unlock opportunities and bring success. As we step into 2024, let’s explore key strategies to build and maintain a powerful online… Continue reading Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

6 Ways to Combine Traditional and Digital Marketing

These days, it seems like people do everything online, from shopping for shoes and ordering their favorite food to furthering their education and looking for jobs. With Internet traffic reaching higher and higher levels every year, it makes sense why many brands have moved more of their marketing dollars into digital marketing strategies. However, traditional… Continue reading 6 Ways to Combine Traditional and Digital Marketing

Tips for Getting the Most Out of Your Holiday Marketing

If you’re like us, you roll your eyes and make a snide comment when you start to see holiday decorations creeping onto store shelves unseasonably early. Summer’s not even over yet, can’t we enjoy the last weeks of warmth before thinking of the cold, snowy holiday season?! However, if you run a business, getting a… Continue reading Tips for Getting the Most Out of Your Holiday Marketing

Explore 4 Growing Digital Marketing Channels

It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels! 1. Connected TV (CTV) “CTV remains this… Continue reading Explore 4 Growing Digital Marketing Channels

Google Marketing Live 2023 Recap

Two letters can pretty much sum up Google Marketing Live 2023: AI. Almost every new offering included in Google’s annual online event incorporated the use of AI in some way, driving home how much the technology has already become a cornerstone in the world of digital marketing. New ad formats and important changes to Google… Continue reading Google Marketing Live 2023 Recap

Get More Visitors with These 7 Destination Marketing Tips

Summer is right around the corner, and you know what that means – millions of visitors pouring into the Black Hills, ready to take in the best of our region’s lodging, dining, shopping, and entertainment. Is your hotel, restaurant, store, or attraction poised to attract the eyes of these vacationers, or are you destined to… Continue reading Get More Visitors with These 7 Destination Marketing Tips

Your Essential Guide to Amazon Ads

Boost your brand’s visibility, reach over 200 million monthly shoppers, and boost sales with Amazon Ads! With Amazon Ads, you can reach real people that are browsing and researching everyday purchases through multiple devices with customized ads that tell your story. Amazon ads allow you to leverage exclusive data to run ads on Amazon desktop… Continue reading Your Essential Guide to Amazon Ads

What Is Google Analytics 4 (GA4)?

If you currently use Google Analytics to track your website performance, you might have heard talk about the introduction of Google Analytics 4 (GA4) and the eventual termination of Universal Analytics. But what exactly does that mean for your business, and will you still be able to access the data you need to make informed… Continue reading What Is Google Analytics 4 (GA4)?