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Tag: digital marketing

8 Best 2023 Trends for Digital Marketing

2023 trends are something on everyone’s mind right now. The age-old question of what’s trending is something that both entices and concerns brands, so much so that hundreds of companies consolidate predictions into blogs that leave readers binging until next year. While trendiness is next to godliness in this day and age, it shouldn’t take… Continue reading 8 Best 2023 Trends for Digital Marketing

My First Two Weeks at Midwest Marketing

Considering I landed a position at a marketing agency, my first day was surprisingly calm. In fact, this was the first time that I didn’t have to hit the ground running and immediately take on assignments, which was a nice change of pace! Unlike the business structures of my previous employers, Midwest Marketing was able… Continue reading My First Two Weeks at Midwest Marketing

Marketing Must-Haves: Digital Marketing Glossary

New to the marketing world and need some help navigating the world of CTRs, CPMs, and SERPs? Or maybe you’ve been in the digital marketing game awhile but would like to brush up on your industry lingo. Whatever the case, we’ve compiled this handy dandy glossary that you can use as a reference so you… Continue reading Marketing Must-Haves: Digital Marketing Glossary

5 Reasons Your Email Marketing Isn’t Working

If you’re like most small business owners, you’re always on the lookout for ways to make the most out of your limited marketing budget. However, email marketing may be one essential, budget-friendly tool you may be overlooking, with an astonishing average return of $42 for every $1 spent. But, just because email marketing is relatively… Continue reading 5 Reasons Your Email Marketing Isn’t Working

3 Secrets to Effective Content Marketing

Still hanging onto that content marketing strategy from 2019? Time for a change! In “normal” times, content strategies should be changed up annually in order to adapt to constant changes that affect target audiences, but since the pandemic, ensuring you stay ahead of the game is even more important. If you’re unsure of how to… Continue reading 3 Secrets to Effective Content Marketing

Display Ad Design 101: What You Need to Know

Would you like to reach 90% of online consumers while they’re browsing their favorite websites and apps? If the answer is yes, then a Google Display campaign may be the perfect choice for you! One of the first steps in starting a successful Display campaign is to determine what image assets will be used. Careful… Continue reading Display Ad Design 101: What You Need to Know

What You Need to Know About Working with a Marketing Agency

Considering outsourcing part or all of your digital or traditional marketing to a marketing agency? If you’re pressed for time or don’t know much about marketing, an agency may be your best bet for success! Marketing agencies are teams of experts that build and execute comprehensive marketing strategies that get you closer to your business… Continue reading What You Need to Know About Working with a Marketing Agency

5 SEO Tips For Online Success

So, you’ve followed our first five search engine optimization (SEO) tips to get your website seen more often in search results, but now you really want to ramp up your online success. Don’t worry – we’ve got you. Our digital strategists have compiled some more pointers that you can use to further optimize your site… Continue reading 5 SEO Tips For Online Success

Restaurant Marketing Trends

Want to get on top of your restaurant marketing game going into 2022? As always, Midwest Marketing is here to help! Our team stays current on the latest marketing trends so that we can offer our clients cutting edge solutions to stay ahead of the competition and keep customers coming back for more. Continue reading… Continue reading Restaurant Marketing Trends

Tips for Effective Ad Placement

Ready to invest in pay-per-click (PPC) and other digital marketing ads so that your message can reach your potential customers where they are browsing, searching, shopping, and socializing? Make sure you have a well-planned ad placement and targeting strategy in place so that you put your dollars to good use! Not sure how? Here are… Continue reading Tips for Effective Ad Placement