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Tag: facebook

How to Choose the Right Marketing Platforms for Your Brand

Selecting the right marketing platforms for your brand is a big decision, as doing so significantly impacts whether you meet your business goals. But with new platforms popping up left and right, finding the perfect mix can seem impossible. That’s why the experienced digital marketing team here at Midwest Marketing have taken a moment to… Continue reading How to Choose the Right Marketing Platforms for Your Brand

Getting Started With Facebook Lead Ads

If your marketing objective includes getting to know your audience, gathering valuable customer feedback, or increasing conversions, listen up – Facebook lead ads are a fast and easy way to help you reach your goal. But what is a lead ad campaign and how can you use it for your business? Continue reading to learn… Continue reading Getting Started With Facebook Lead Ads

Cheat Sheet for Social Media Marketing in 2022

According to a study from October 2021, 57.6% of the world’s population uses social media for an average of 2 hours and 27 minutes per day, making social media marketing a no-brainer to reach the masses. However, with new social media platforms being released all the time, and people’s social media usage habits constantly changing,… Continue reading Cheat Sheet for Social Media Marketing in 2022

7 Mistakes People Make When Writing Facebook Ad Copy

The average modern person is exposed to around 5,000 ads per day, most of them being digital ads. That may seem like an excessive number until you realize that you don’t even pay attention to most of them. Most people drown out ads, scroll past them, or install ad-blockers that help them from not seeing… Continue reading 7 Mistakes People Make When Writing Facebook Ad Copy

How to Improve Your Facebook Live

Not so long ago live video broadcasting used to only be available to the big wigs. That is no longer the case, nowadays your smartphone or computer can broadcast live and reach anyone who is willing to listen. A great way to reach your existing audience and see growth in your following is through Facebook… Continue reading How to Improve Your Facebook Live

Social Media Marketing: Facebook Financials

We love Facebook. Facebook allows us to connect with everyone from our eight-year-old cousins to our grandparents. While Facebook is top notch for staying in touch with all of our long lost friends, it can also be a useful tool for businesses when it comes to social media marketing. Advertising via Facebook can seem like… Continue reading Social Media Marketing: Facebook Financials

Why Facebook Analytics Are Important for Successful Social Media Management

The most common question we as marketers get asked is, “How can I tell if my social media management strategy is working?” Marketing has been notoriously difficult to track progress and overall effectiveness but in recent years the use of analytics has made life much simpler. Analytics for those who may not know, is the… Continue reading Why Facebook Analytics Are Important for Successful Social Media Management

Why You Should Let Experts Handle Your Social Media Marketing

In today’s social media landscape where trends change faster than the weather in the beautiful hills we call home, it can be easy to get lost in which direction is right and which is left. Social media marketing can be confusing, time consuming, and downright stressful at times. Throw that stress on someone else and… Continue reading Why You Should Let Experts Handle Your Social Media Marketing

Facebook Goes Back to Their Roots

If you haven’t heard, last week Facebook announced a huge update to their algorithm. In short, Facebook will go back to its roots and prioritize “friends and family at the core of the experience”. As a business page on Facebook, if you are using the platform correctly you have nothing to fret when it comes… Continue reading Facebook Goes Back to Their Roots

Social Media Management: What is a Content Calendar?

Content Calendars! If you don’t make one for your social media posts your social media management strategy is missing out. Quite honestly, I don’t think there is a greater feeling than telling you some of our clients have posts scheduled through February. Now, don’t get us wrong having a strategy in place is excellent, but… Continue reading Social Media Management: What is a Content Calendar?