Why You Need Google Local Services Ads

Do you want more high-quality leads for your service-based local business? Google Local Services ads may be just the solution you’re looking for. As your trusted Black Hills digital marketing professionals, we’re here to break down what Local Services ads are and how they can benefit you. Continue reading to learn more about Google’s exciting… Continue reading Why You Need Google Local Services Ads

The Lowdown on Google Marketing Live 2022

Much like how those that love cinema look forward to the Oscars each year, us marketing nerds anticipate Google’s annual live conference. Each year, they unveil awe-inspiring new technology that will soon be released for our marketing benefits, whether it will make marketing life easier and more streamlined or result in bigger revenue for our… Continue reading The Lowdown on Google Marketing Live 2022

Display Ad Design 101: What You Need to Know

Would you like to reach 90% of online consumers while they’re browsing their favorite websites and apps? If the answer is yes, then a Google Display campaign may be the perfect choice for you! One of the first steps in starting a successful Display campaign is to determine what image assets will be used. Careful… Continue reading Display Ad Design 101: What You Need to Know

6 Tips for a Winning Google Ads Campaign

Whether you have just opened the doors to your business or are looking to re-engage past customers, pay-per-click (PPC) advertising is a great way for you to reach your target audience and increase sales – if they’re done right. While even the most knowledgeable digital marketer will need to make tweaks and adjustments along the… Continue reading 6 Tips for a Winning Google Ads Campaign

5 Things You Should Know Before Starting a Pay Per Click Campaign

Pay per click (PPC) campaigns are arguably the most important form of paid digital ads in recent years. Used across the web, including most websites, search engines and social platforms, PPC ads can drive more traffic and conversions than almost any other form of digital marketing. But what do you really need to know before… Continue reading 5 Things You Should Know Before Starting a Pay Per Click Campaign

Tips for Effective Ad Placement

Ready to invest in pay-per-click (PPC) and other digital marketing ads so that your message can reach your potential customers where they are browsing, searching, shopping, and socializing? Make sure you have a well-planned ad placement and targeting strategy in place so that you put your dollars to good use! Not sure how? Here are… Continue reading Tips for Effective Ad Placement

The Ever-Changing Google

Google is back at it again! They have revised the layout of text ads on desktop so that they will now show above and below the organic listings vs. the right hand side of the page. Many advertisers will be examining what this change means for themselves and clients. Here’s what we currently know: 1.… Continue reading The Ever-Changing Google