What is Influencer Marketing?

It is the act of influencing by inspiring change in thinking or behavior. An influencer is someone who has the power to influence the perception of others or gets them to do something differently. The use of an influencer has become one of the top trends in social media marketing. Influencer marketing is something I… Continue reading What is Influencer Marketing?

Influencer Marketing

Marketing is a world of snappy catch phrases and buzzwords used to catch people’s attention, and lately one of the terms that keeps popping up is, “influencer marketing.” While influencer marketing is trendy right now the concept behind it, is nothing new. It is a spin on an old-school tactic that can be very effective.… Continue reading Influencer Marketing