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Tag: marketing agency

The Lowdown on Google Marketing Live 2022

Much like how those that love cinema look forward to the Oscars each year, us marketing nerds anticipate Google’s annual live conference. Each year, they unveil awe-inspiring new technology that will soon be released for our marketing benefits, whether it will make marketing life easier and more streamlined or result in bigger revenue for our… Continue reading The Lowdown on Google Marketing Live 2022

Do’s and Don’ts of Logo Design

An attention-grabbing, memorable logo is crucial in building a successful foundation for your company’s marketing efforts. An effective logo will provide your potential customers with important information about your company from the get-go: what industry you exist in, your products or services, and sometimes even your brand values. Logo design is about so much more… Continue reading Do’s and Don’ts of Logo Design

What You Need to Know About Working with a Marketing Agency

Considering outsourcing part or all of your digital or traditional marketing to a marketing agency? If you’re pressed for time or don’t know much about marketing, an agency may be your best bet for success! Marketing agencies are teams of experts that build and execute comprehensive marketing strategies that get you closer to your business… Continue reading What You Need to Know About Working with a Marketing Agency

6 Tips for a Winning Google Ads Campaign

Whether you have just opened the doors to your business or are looking to re-engage past customers, pay-per-click (PPC) advertising is a great way for you to reach your target audience and increase sales – if they’re done right. While even the most knowledgeable digital marketer will need to make tweaks and adjustments along the… Continue reading 6 Tips for a Winning Google Ads Campaign

Getting Started With Facebook Lead Ads

If your marketing objective includes getting to know your audience, gathering valuable customer feedback, or increasing conversions, listen up – Facebook lead ads are a fast and easy way to help you reach your goal. But what is a lead ad campaign and how can you use it for your business? Continue reading to learn… Continue reading Getting Started With Facebook Lead Ads

Cheat Sheet for Social Media Marketing in 2022

According to a study from October 2021, 57.6% of the world’s population uses social media for an average of 2 hours and 27 minutes per day, making social media marketing a no-brainer to reach the masses. However, with new social media platforms being released all the time, and people’s social media usage habits constantly changing,… Continue reading Cheat Sheet for Social Media Marketing in 2022

5 Things You Should Know Before Starting a Pay Per Click Campaign

Pay per click (PPC) campaigns are arguably the most important form of paid digital ads in recent years. Used across the web, including most websites, search engines and social platforms, PPC ads can drive more traffic and conversions than almost any other form of digital marketing. But what do you really need to know before… Continue reading 5 Things You Should Know Before Starting a Pay Per Click Campaign

Tips for Effective Ad Placement

Ready to invest in pay-per-click (PPC) and other digital marketing ads so that your message can reach your potential customers where they are browsing, searching, shopping, and socializing? Make sure you have a well-planned ad placement and targeting strategy in place so that you put your dollars to good use! Not sure how? Here are… Continue reading Tips for Effective Ad Placement

A Day In The Life of an Owner of a Marketing Agency

As the owner of Midwest Marketing for almost twenty years, days have been long, days have been short, and days (and nights) have always been busy. Read on for more on what the typical day looks like for me, Dawn, the owner of one of the top marketing agencies in the Black Hills. (Extremely) Early… Continue reading A Day In The Life of an Owner of a Marketing Agency

5 Ways to Use Interactivity to Enhance Your Content Marketing

What is Interactive Content? Interactive content allows the viewer to actively participate in the message that you are sending, from answering questions in a quiz to testing products virtually. While there are many kinds of interactive content, we have included examples that can be easily incorporated into any marketing strategy without breaking your budget. Educate… Continue reading 5 Ways to Use Interactivity to Enhance Your Content Marketing