5 Tips for Non-Profit Marketing

Marketing for a non-profit organization, or really any business for that matter, is all about telling your story. Before working on telling that story, make sure you determine your goal(s) or objective. Is it to fundraise a certain dollar amount, bring general awareness to the cause or industry that your nonprofit provides, or is it… Continue reading 5 Tips for Non-Profit Marketing

Does Direct Mail Still Work?

In the ever-evolving world of advertising, the rise of digital marketing has led many to question the effectiveness of traditional methods like direct mail. However, despite the shift towards digital, direct mail remains a powerful tool for marketers. In fact, here are 10 reasons why direct mail still works!   Memorable and Tangible: Unlike digital… Continue reading Does Direct Mail Still Work?

Explore 4 Growing Digital Marketing Channels

It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels! 1. Connected TV (CTV) “CTV remains this… Continue reading Explore 4 Growing Digital Marketing Channels

Get More Visitors with These 7 Destination Marketing Tips

Summer is right around the corner, and you know what that means – millions of visitors pouring into the Black Hills, ready to take in the best of our region’s lodging, dining, shopping, and entertainment. Is your hotel, restaurant, store, or attraction poised to attract the eyes of these vacationers, or are you destined to… Continue reading Get More Visitors with These 7 Destination Marketing Tips

Treat Your Marketing Like The Ultimate Fixer Upper

It’s no secret that the housing marketing in the Black Hills is crazy right now. With prices being driven up from out-of-state buyers, many locals are opting instead for lower priced fixer uppers that they can show some tender loving care. Many are excited about the thought of having a place that they can customize… Continue reading Treat Your Marketing Like The Ultimate Fixer Upper