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Tag: marketing tips

11 Videos To Inspire Your TikTok Content

With TikTok being the leading destination for short-form mobile videos, as well as having a huge userbase, it’s a great way to engage and connect with audiences and build brand awareness simultaneously. As such, it can be beneficial for many businesses, regardless of their niche, and can be used to accomplish a variety of goals… Continue reading 11 Videos To Inspire Your TikTok Content

Boost Your Holiday Sales with Lifecycle Marketing

It’s October, and you know what that means – Wal-Mart employees have been hard at work stocking the shelves with Christmas gifts and décor and Mariah Carey’s “All I Want for Christmas” will soon permeate every airwave. We know, we know. Halloween is still weeks away, let’s just hold off on the Christmas stuff for… Continue reading Boost Your Holiday Sales with Lifecycle Marketing

5 Tips for Creating an Effective Direct Mail Campaign

Nowadays, digital and social media marketing are at the forefront of everyone’s minds when they think about marketing their business, but direct mail campaigns are still a surprisingly crucial part of a well-rounded strategy. With around 52% of Americans reporting that they read every piece of mail they receive, direct mail done right can be… Continue reading 5 Tips for Creating an Effective Direct Mail Campaign

Marketing Tips for Connecting With New Consumer Groups

The COVID-19 pandemic changed everyone’s lives in 2020, so it should come as no surprise that the impact will be felt for years to come. However, recent studies have shown just how consumer behavior may be affected in the coming years, with new customer segments predicted to dominate by 2023.  It is important to recognize… Continue reading Marketing Tips for Connecting With New Consumer Groups

4 Marketing Tips to Better Connect with Your Target Audience

Customers are crucial for every business.  But how well do you know yours? What is their daily media routine, what is their favorite TV show, music platform, news website, sports team, etc? If you are like most businesses, your customers are segmented, they have different routines and they most likely have different media habits than… Continue reading 4 Marketing Tips to Better Connect with Your Target Audience

Excitement & Execution

Sometimes you wake up in the middle of the night with one, sometimes it happens while you’re doing your favorite activity, every once in a while you’ll get one watching TV, or just lounging around the house… I’m talking about an idea of course! When the lightbulb goes off and you have the most amazing… Continue reading Excitement & Execution

The Wonderful Marketing World of Snapchat

In an attempt to answer the age-old question, “why are those kids always on those darn phones?”, let us talk about the wonderful world of Snapchat. Snapchat is a multimedia messaging app that allows its users to communicate with each other through pictures, videos, and texts. It also has stories, influencers, and news outlets similarly… Continue reading The Wonderful Marketing World of Snapchat

3 Considerations of Marketing During COVID-19

A COVID-19 marketing follow-up to 8 Marketing Initiatives During COVID-19 that we previously released. If you are like most, you are probably asking yourself these and many other questions. Will advertising right now even serve a purpose? Are my customers even looking for my product right now? Is it too early to be thinking about… Continue reading 3 Considerations of Marketing During COVID-19

Marketing Through & Around a Downturn

We’re in the middle of an economic downturn due to factors that are far outside our control. While this has hampered nearly every imaginable industry, it’s not the first time businesses have had to power through a downturn. This downturn may look a little different than the last but it is a downturn nonetheless. Let’s… Continue reading Marketing Through & Around a Downturn

The Back to Normal Plan

As we start to implement South Dakota’s Back To Normal Plan, Midwest Marketing encourages you to continue to use our resources and advice for marketing during a pandemic.  A Note From Midwest Marketing on Retailing Through This Uncertain Time encourages us to follow the three phases of COVID-19 branding from Immediate Response…to Adapt and Pivot… Continue reading The Back to Normal Plan