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Tag: marketing

Treat Your Marketing Like The Ultimate Fixer Upper

It’s no secret that the housing marketing in the Black Hills is crazy right now. With prices being driven up from out-of-state buyers, many locals are opting instead for lower priced fixer uppers that they can show some tender loving care. Many are excited about the thought of having a place that they can customize… Continue reading Treat Your Marketing Like The Ultimate Fixer Upper

Personalize Your Email Marketing to Increase Your ROI

Email marketing is a relatively easy, inexpensive way to promote your business, but are you harnessing the full potential of an email strategy that truly speaks to your audience and maximizes ROI? Segmenting your email list may be the solution you need to make the most out of your email efforts! Segmented emails not only… Continue reading Personalize Your Email Marketing to Increase Your ROI

Bird Dog Your Marketing

The upland bird hunting season here in South Dakota is down to just a few short days left. My dog May and I have traveled across the Pheasant Capital of the World chasing sharptailed grouse, prairie chickens, and of course the states most popular game bird, the ring-necked pheasant. This season was May’s first as… Continue reading Bird Dog Your Marketing

6 Marketing Predictions for 2021

The bar has been set low (I mean really low) for 2021. The list of adjectives used to describe last year is as long as the Great Wall of China, but when it comes down to it, the best word to describe 2020 is: weird. 2020 was without a doubt a weird year. Nothing went… Continue reading 6 Marketing Predictions for 2021

Ben Franklin’s Turkey Needed Better Marketing

If there is one bird in the history of birds that needed some marketing assistance it would be Meleagris gallopavo, the wild turkey. The journey of the turkey in the United States has been somewhat of a roller coaster. With a little marketing help, the grand gobbler could have ended up in a very different… Continue reading Ben Franklin’s Turkey Needed Better Marketing

6 Ways Anyone Can Improve Their Marketing

“Marketing is really just about sharing your passion.” – Michael Hyatt On the most basic level marketing is about sharing your passion, however, it can sometimes become much more confusing than that. SEO, PPC, CTV, and other acronyms can get in the way of sharing your passion if you don’t understand what they mean or… Continue reading 6 Ways Anyone Can Improve Their Marketing

The Colors of Fall and Graphic Design

“I’m so glad I live in a world where there are Octobers.” – L.M. Montgomery If you ask me, the fall season is the undisputed champion of all four seasons we get here in South Dakota, and it really isn’t much of a competition at all. From the quaking aspen trees turning to a vibrant… Continue reading The Colors of Fall and Graphic Design

American Inventions & Marketing

Midwest Marketing’s office is located just a baseball toss away from Mount Rushmore National Memorial (not actually but it is close by). As a matter of fact, some of our team members can actually see the world-famous carving from their homes! Mount Rushmore turns the Black Hills into one of the most patriotic places in… Continue reading American Inventions & Marketing

My Life as a Graphic Artist

by: Todd Goetz It all started while I was in college. I was taking commercial art classes and decided to get involved with the college newspaper selling and designing ads. I enjoyed designing more than selling. I later got involved in the design of the college yearbook. I was hooked. This would be my career.… Continue reading My Life as a Graphic Artist

How the Heck Do You Track That?!

“How can I tell if what you’re doing is really working?” This is a sentence that every marketer has heard in the past, will hear in the future, and never wants to hear again. While our ability to track the effectiveness of marketing campaigns, especially digital campaigns, has increased tremendously over the past ten years,… Continue reading How the Heck Do You Track That?!