What Show Choir Taught Me About Marketing

Extracurriculars were, for many of us, a significant part of our High School careers. Whether you were part of a sports team, a yearbook committee, or drama club, there are plenty of life lessons learned from the activities in which we have partaken in our youth. Personally, I was a show choir kid. Singing and… Continue reading What Show Choir Taught Me About Marketing

An Introvert’s Guide to Marketing

“That the situation is hopeless should not prevent us from doing our best.” – Aldo Leopold. For many people who self-identify as introverts, often times marketing can seem like a hopeless situation. Constantly having to put yourself out there with cold calls, television advertisements, and social events can be exhausting for the increasingly popular introvert. Although… Continue reading An Introvert’s Guide to Marketing

‘Hey Siri’

Let’s start with a story… Way back in my memory, I can recall the days where words such as dorm room, cafeteria, and homework were common in my day to day vocabulary. I would sit in classes for what seemed like hours on end and do my best to retain some knowledge about whatever subject… Continue reading ‘Hey Siri’

Trending – Live Video

The tech world moves at a blistering pace, one only has to look at the frenetic pace at which videos are uploaded to Youtube daily to attest to this fact. Trying to stand out among the thousands of hours uploaded every day can be a daunting task. Trying to find that magical combination of entertainment,… Continue reading Trending – Live Video

Walking Before You Run

How to Start the Marketing Process Marketing can be a tricky world littered with buzz words, elevator pitches, and different strategies. While some people have this world mastered, others are just starting out. Trying to figure out how to market your specific business can be a daunting task when you are new to the game.… Continue reading Walking Before You Run

Influencer Marketing

Marketing is a world of snappy catch phrases and buzzwords used to catch people’s attention, and lately one of the terms that keeps popping up is, “influencer marketing.” While influencer marketing is trendy right now the concept behind it, is nothing new. It is a spin on an old-school tactic that can be very effective.… Continue reading Influencer Marketing

There’s the 4Ps of marketing, but are you missing the C?

You can have the perfect mix of the 4 P’s, Product, Price, Promotion, and Place, but you can’t expect your marketing to work if you’re missing a C, Customer Service! The last thing a customer is going to remember is how they felt when they left your business, not the other 4 P’s. Here are… Continue reading There’s the 4Ps of marketing, but are you missing the C?

Working PROUD at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I… Continue reading Working PROUD at Midwest Marketing

Google’s Possum Update – 2016

Google’s search algorithm is constantly changing, and their most recent update is called Possum. Most of Possum’s changes took place in the local search results. Here are 3 things you need to know to keep up with the changes. If your business is located just outside of city limits, you may see a shift in… Continue reading Google’s Possum Update – 2016

Connect your Brand with Millennial Moms

That’s right. We are all a bunch of saps. But what makes millennial moms sappier than the rest? Well pass the tissue, because millennial moms make up the greatest lifetime monetary value of any consumer segment in the history of marketing, so your brand better get it in touch with its sensitive side. The ‘Thank… Continue reading Connect your Brand with Millennial Moms