marketing | Midwest Marketing LLC

Video Production: Getting the Best out of your Actors

Barring the two groups who are notorious for being quite a challenge to handle (those being children and animals) in my experience working to get the best out of your talent just takes a little common sense and patience. Streamline your video production process by following these tips: Know your Stuff The first thing I… Continue reading Video Production: Getting the Best out of your Actors

Want to make your graphic design portfolio shine?

In this digital age, it is easy to forget that once upon a time we had to actually have a physical print of our most valued art and present it nicely in a large expensive leather portfolio for any job interview; keeping only your best pieces within fingers reach. Now, everyone can just click through… Continue reading Want to make your graphic design portfolio shine?

Human Resources Marketing

With unemployment declining in many markets, more opportunities available to job seekers, and many employees staying in their positions long term, marketing to potential employees must become more than a newspaper ad or online posting. A strategic human resources marketing plan, a defined target audience, metrics and data are all required for effective recruiting. Marketing… Continue reading Human Resources Marketing

Take Me Out To The Ball Game

There is nothing like sitting outside on a warm summer day in the stands of a baseball field while eating a hot dog, sipping a cold drink and rooting for your favorite team. My love for baseball began at a very young age. My dad was one of the Directors of the Stars of Tomorrow… Continue reading Take Me Out To The Ball Game

Consumer Insight Tips

Consumer Insights should be the foundation of your company’s marketing strategy. Many advertising agencies include this as a service to their clients. They create a unique strategy to collect pertinent data before working on a large new campaign or for a yearend consumer review. An online survey is a great way to start initial research.… Continue reading Consumer Insight Tips

Why Your Business Needs a Jingle (or Not)

Give me a break, give me a break, break me off a piece of that …. You guessed it. Jingles can be more powerful than a logo. They are a strong branding tool that helps generate top of mind awareness. Tag lines can do the same thing, but adding music helps us to remember. That… Continue reading Why Your Business Needs a Jingle (or Not)

The Ever-Changing Google

Google is back at it again! They have revised the layout of text ads on desktop so that they will now show above and below the organic listings vs. the right hand side of the page. Many advertisers will be examining what this change means for themselves and clients. Here’s what we currently know: 1.… Continue reading The Ever-Changing Google

Proper Ways to Prospect

When it comes to prospecting, there isn’t just one set of rules. It depends on the type of company you are and the type of business you’re prospecting. Below are a few tactics to get you started in the world of sales. • Capitalize on your relationships. Are you a member of a non-profit board… Continue reading Proper Ways to Prospect

Best Ads of Super Bowl 50

There’s nothing like the pressure of competing on Super Bowl Sunday. Of course, the Denver Broncos and Carolina Panthers experienced some. But the guys with the world on their shoulders were the advertising directors of major companies spending nearly $5 million for every 30-second commercial during the CBS telecast. Some of them risking entire advertising… Continue reading Best Ads of Super Bowl 50

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