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Tag: marketing

Packaging Brilliance

We’ve all been there, you know where you buy a product based solely on the packaging. The truth is, more and more companies are jumping unto the idea that packaging has a lot to do with customer appeal. Let’s take a look at some of our favorite packing ideas to date! Hanger Tea. Functional and… Continue reading Packaging Brilliance

Video Production: Adobe Video World, A Wealth of Knowledge

I recently had a great opportunity to attend the After Effects side of the Adobe Video World conference in sunny San Jose, California (which I thought would be warmer). It was a great learning experience that taught me many useful tidbits of knowledge that can be used in the video production department at Midwest Marketing.… Continue reading Video Production: Adobe Video World, A Wealth of Knowledge

Sell an Experience, Not a Product

The ultimate goal of marketing is affecting the way your customers feel. Customers are buying the experiences they get from the products and services they purchase. Long gone are the days of our customers simply buying products and services based on price or on the product or service alone. Why else would millions of people… Continue reading Sell an Experience, Not a Product

3 Reasons Google+ Failed

With all of the social media platforms, you have to be 100% prepared when you decide to create a new network. The competition is well grounded and fierce, even when you’re Google. Google learned quickly it wasn’t set apart enough from Facebook to be successful. Here is a quick highlight to the fall of Google+:… Continue reading 3 Reasons Google+ Failed