Influencer Marketing

Marketing is a world of snappy catch phrases and buzzwords used to catch people’s attention, and lately one of the terms that keeps popping up is, “influencer marketing.” While influencer marketing is trendy right now the concept behind it, is nothing new. It is a spin on an old-school tactic that can be very effective.… Continue reading Influencer Marketing

Reputation Management: Handling the Harmful Review

We’ve all seen it, the dreaded one-star review. As much as we would like to think that our businesses would never get a bad review, they do happen. We all work hard to make our customers happy and ensure that the time spent with our businesses is as enjoyable as possible. When somebody has not… Continue reading Reputation Management: Handling the Harmful Review

Why You Should Let Experts Handle Your Social Media Marketing

In today’s social media landscape where trends change faster than the weather in the beautiful hills we call home, it can be easy to get lost in which direction is right and which is left. Social media marketing can be confusing, time consuming, and downright stressful at times. Throw that stress on someone else and… Continue reading Why You Should Let Experts Handle Your Social Media Marketing

Facebook Goes Back to Their Roots

If you haven’t heard, last week Facebook announced a huge update to their algorithm. In short, Facebook will go back to its roots and prioritize “friends and family at the core of the experience”. As a business page on Facebook, if you are using the platform correctly you have nothing to fret when it comes… Continue reading Facebook Goes Back to Their Roots

Social Media Management: What is a Content Calendar?

Content Calendars! If you don’t make one for your social media posts your social media management strategy is missing out. Quite honestly, I don’t think there is a greater feeling than telling you some of our clients have posts scheduled through February. Now, don’t get us wrong having a strategy in place is excellent, but… Continue reading Social Media Management: What is a Content Calendar?

How to Extend Traditional Marketing with Facebook Ads

Oftentimes, we see the battle between Traditional and Digital Marketing as separate components when it comes to overall marketing strategy. Yet, the best results come from utilizing both strategies together. There are several different ways to combine these two mediums, but in this blog we will introduce you to the power of targeted Facebook Ads.… Continue reading How to Extend Traditional Marketing with Facebook Ads

Social Media Marketing Tricks and Treats

Want to scare up engagement over the next week? Don’t miss these tricks and treats on how to create some scary good fun with your social media marketing this Halloween season. 1. Host an Event Any business can host a Halloween party, but adding a social twist to it can bring even bigger skeletons out… Continue reading Social Media Marketing Tricks and Treats

What Will Social Media Marketing Be Like In 10 Years?

In ten years, I think the realm of social media will go one of two ways. It will all be different. Ten years ago, Myspace was the coolest thing known to mankind. Now, it’s gone. Today, Facebook is king. It has incredible features and can reach a wide range of people. Users span from age… Continue reading What Will Social Media Marketing Be Like In 10 Years?

The Importance of Social Media Analytics

Social Media has become a major component of digital marketing through 2015 and now will play a big role in 2016. It is now a substantial part of the marketing budget, and continues to grow. With the growth of social media as a marketing category comes the need for analytics. This need is not a… Continue reading The Importance of Social Media Analytics

Proper Ways to Prospect

When it comes to prospecting, there isn’t just one set of rules. It depends on the type of company you are and the type of business you’re prospecting. Below are a few tactics to get you started in the world of sales. • Capitalize on your relationships. Are you a member of a non-profit board… Continue reading Proper Ways to Prospect